MADGE™ increases our clients competitiveness through Intelligent Benchmarking. We take into consideration the effects of advancing market consolidation, provoked competitive conditions on the cost side and a continuous comparison of best practice companies, to ensure our clients have a significant factor of success and sustainability in the global market place.

The future development of competitive and innovative products, while saving costs at the same time (concept competition) is one of the main challenges for manufacturers and suppliers. Current market drivers in particular are reduction in CO2 emissions, increasing costs of Raw materials, Lightweight materials, Fuel saving Technologies, Recyclability, saving costs with regard to materials, weight, surface, tools, manufacturing process etc. At MADGE™ we develop New Design Proposals with a competitive edge and consideration for the future needs, markets, consumer expectations and the environment.

Platform Benchmarking:
Platform Benchmarking is a means of measuring and comparing common product platforms for the usage of carry over components or synergy parts.

Documenting and establishing areas where common parts or assemblies have been used, or could be used.

The products are dismantled into logical groups, measured, weighed and analysed, for commonality.

Sensorial Benchmarking:
Which aspects and factors influence how we feel in our car or home?

Appearance/Looks/Optic > Sounds/Acoustics > Smell > Feel/Touch > Vibrations > Biomechanics

The sum of all these aspects influences our decision on whether we feel comfortable or uncomfortable in our car.

Emotional Benchmarking (Kansei):
Measuring Emotional Benefits, based on Voice of the Customer keywords analysis.
A successful concept requires “Voice of the Customer” description keywords, such as - average, nice, good, excellent, love etc. Descriptions of final concepts should not include keywords such as - dislike, poor, cheap, bad, terrible, sucks, hate etc.

Smell Evaluation Benchmarking (Olfactory):
Vehicle/system comparison based on six olfactory influences most significant in vehicle interiors.

Trend Benchmarking:
Collective information and material vital for the basis for advanced product development. Competitor analysis > Differing global and cultural requirements > Market requirements > Consumer clinics > Design proposals

Benchmarking Legal Requirements:
Comparing and evaluating national and international product requirements, crucial to the success and performance product definition.

Specification Benchmarking:
To produce accurate competitive product target specifications, which assists advance engineering with material and process planning and helps purchasing generate accurate and detailed RFQ guide lines?

Benchmarking Workshops and Training:
Training programs designed increase the awareness and importance of product benchmarking. To help you and your team to extract more information, value and knowledge, from your competitor’s products. Workshops are conducted on site at client facilities or within our own tear down studios.