MADGE™
Group offers a new standard in Competitive
Product Analysis covering aspect of product
competitiveness that range from pure performance
cost analysis to sensorial aspects including
touch, sound and smell.
Product Tear Downs:
Complete vehicle tear downs concentrating
on interiors, exterior body, under hood and
trunk areas. Static component and vehicle
comparisons ranging to full dynamic ride and
drive testing.
Product Analysis
in 4 clearly defined levels:
Our product analysis is comprised of four
levels. Customers have the opportunity to
determine the vehicle type and detail of the
information required.
Level
1 First Impressions:
Comprises of component descriptions and
photographic details
Level 2 Work
shop:
Component analysis and tear down only to
workshop maintenance level (non destructive).
Level 3 Full
tear down:
Detailed and destructive component analysis.
Tear down and photographic details, includes
data from levels 1 and 2 as well as valuable
B Side information (Value Analysis Value
Engineering)
Level 4 Cost Analysis:
Detailed and destructive component analysis
geared towards product and process comparison
and optimization. An accurate component
comparison between competitor vehicles and
products, comparing like with like.
Platform
Benchmarking:
Platform Benchmarking is a means of measuring
and comparing common product platforms for
the usage of carry over components or synergy
parts.
Documenting and establishing areas where
common parts or assemblies have been used,
or could be used.
The products are dismantled into logical
groups, measured, weighed and analysed,
for commonality.
Sensorial
Benchmarking:
Which aspects and factors influence how
we feel in our car or home?
Appearance/Looks/Optic
> Sounds/Acoustics > Smell > Feel/Touch
> Vibrations > Biomechanics
The sum of all these aspects influences
our decision on whether we feel comfortable
or uncomfortable in our car.
Emotional
Benchmarking (Kansei):
Measuring Emotional Benefits, based on Voice
of the Customer keywords analysis.
A successful concept requires “Voice
of the Customer” description keywords,
such as - average, nice, good, excellent,
love etc. Descriptions of final concepts
should not include keywords such as - dislike,
poor, cheap, bad, terrible, sucks, hate
etc.
Smell
Evaluation Benchmarking (Olfactory):
Vehicle/system comparison based on six olfactory
influences most significant in vehicle interiors. |
