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| Futuring |
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| At MADGE™, futuring means understanding and predicting the mind of future customers, future markets, technologies, economic, political and environmental changes tin the markets. the most important factor of creating change is understanding the future use of technology, innovation and sustainablility and how change can be used to create compelling, competitive and successful product solutions for the future. |
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Futuring
looks forward 5, 10, or 20 years, while
planning often only looks ahead 1 to
4 years. Futuring is the basis for accurate
product and program development. |
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It assures that
technological, economic, political,
environmental, social, and demographical
changes, are analyzed. |
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Futuring is based
on data and market driven intelligence,
and is key to product success, profit
and sustainability. |
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Higher
quaility decision-making |
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Shifting
from reactive to proactive modes
to anticipate change |
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Sustainable
and increased market share |
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Increased
competitiveness |
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Positioning
current and future assets to address
emerging issues |
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| The impact and
consequences of decisions made today,
will frame the future for desirable,
appealing, competitive and sustainable
product, for future generations. |
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