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Consideration
Set
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Which product
type, brand, segment, comfort level,
image, eco
friendly
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Demographic Set |
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Gender, Geographic's,
environmentalists,
education, ethnicity, religion |
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Psychographics |
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Purchasing rational
values, opinion, style, design, safety,
practicality, lifestyle, environment
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Economics |
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Purchase behavior
and preference, lease, buy, retain,
cost per month, running
costs, residual value, warranties
and financial incentives (eco
tax breaks) |
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MADGE™
Group will help you understand
and determine the reasons why consumers
consider, but do not ultimately purchase
your brand.
(Walk-a ways) |
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ultimate goal is to identify the key
purchase drivers. Understand changing
consumer values, attitudes and
behaviors. |
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